The imperative mood is the default setting for marketers who can't write very well. BROWSE OUR SCARVES. BE INSPIRED. WATCH OUR HILARIOUS ADVERT. It may as well be in caps.
is a writer for better and for worse. I got in above my station writing for M&S, but was credit crunched down to writing about sex toys, Viagra and herpes meds. I’m now taking a step back towards legitimacy by writing for JML Direct. I’m awkward and don’t like much.
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The imperative mood is the default setting for marketers who can't write very well. BROWSE OUR SCARVES. BE INSPIRED. WATCH OUR HILARIOUS ADVERT. It may as well be in caps.
A gentle approach is so underated in the world of marketing.
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