It pains me to criticise a brand I have myself contributed
to, if only briefly. But unless I am much mistaken, the concept of being taken “hook,
line and sinker”, refers to swallowing the bait. As in being conned, or falling
for some kind of trick or lie. Are we then to assume that Marks and Spencer have
fallen for a policy which they know now to be a trick, a fiction, a fraud? And
are choosing to stick with it?
It’s the worst kind of copywriting. An attempt at clever
word play that pays no attention to context or meaning. Although I suppose believing in something is quite a lot different to actually doing something about it.
3 comments:
Are you copying Velkey?
http://alexandershvelky.blogspot.fr/2013/01/picking-punctuation-nits-in-m-cafe.html
My M&S is worse than your M&S http://alexandershvelky.blogspot.co.uk/2013/01/picking-punctuation-nits-in-m-cafe.html
LOL (╯°□°）╯︵ ┻━┻
Yeah, yours is better. I remember the first week working at M&S, I was sat with a woman in the cafe of their flagship Marble Arch store and she pointed out to me all the missing apostrophes in their signage.
It's not rocket science. It really isn't.
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