Wednesday, May 16, 2012

Copy Fail: John Lewis

Generally speaking, that's not how I would use a camcorder.

Templates aren't so good if you don't take care and fill them out properly. And that second sentence is awfully pushy!


Alexander S. H. Velky said...

The imperative mood is the default setting for marketers who can't write very well. BROWSE OUR SCARVES. BE INSPIRED. WATCH OUR HILARIOUS ADVERT. It may as well be in caps.

Dave Paul Nixon said...

A gentle approach is so underated in the world of marketing.