Monday, November 22, 2010

For the Love of: Proper Movie Trailers

Whether the output of Hollywood today is better or worse than it has been before*, one thing is for certain, and that is that the quality of film trailers is most definitely in decline. If you needed proof, take a look at this trailer for the new George Clooney movie. I wonder if the hunter is going to become the hunted....

Not so long ago I blogged about horror movie trailers. They were pretty silly, but they illustrate how a movie trailer can make a film look and appear exciting, even when the film itself is probably dreadful. Think to yourself, when was the last time you saw a film trailer that made you really excited about seeing film?

And I don’t mean that film that you were excited about seeing already; it doesn’t count if you wet yourself watching the new Harry Potter trailer, you were excited about seeing that anyway. But when was the last time you heard about a film you’d never heard about and were persuaded by the trailer to see it. I can’t think of many.

Here are a few examples of the lost art of the movie trailer. Yeah, they’re a bit long, but they weren’t just out-sourced to some lousy marketing company, filmmakers took proper time to make them and even film special footage for them....

*Well it's certainly not better is it? Just arguably not worse.